ARTE ANNOUNCES PARIS STORE OPENING WITH FOOTBALL LEGEND ANELKA
On Saturday 21.09.2024 Arte Antwerp will open the doors of its first international store in Paris, France. This milestone is marked by a campaign featuring legendary footballer Nicolas Anelka. Known for his extraordinary talent, Anelka perfectly embodies Arte's attitude of understated excellence.
Anelka's involvement in this campaign is more than a nod to his football legacy — it represents Arte’s own connection to the world of sportswear, merging creativity with athleticism. Teaming up with Anelka, now known for his quiet life after football, reflects Arte’s commitment to authenticity and culture.
The Paris capsule collection, worn by Anelka in the campaign, includes pieces such as crewnecks, hoodies, a racing jacket, and a varsity jacket — each one embodying Arte’s design philosophy. The collection reflects the brand’s journey to Paris with its deep-rooted connection to sports and culture. The capsule collection will be exclusively available in-store in Paris.
For Arte, the new store represents more than an expansion — it's a place for fostering creativity, dialogue and community. With first stores in the brands' hometown Antwerp and Brussels, Arte continues to strengthen the brand's commitment to making design accessible while maintaining deep ties to sports and culture.
The Paris store officially opens this Saturday, with the exclusive capsule collection available only in-store. This launch, in collaboration with Anelka, reinforces Arte's mission to create meaningful connections through design and sport.
Click here to view & download all the campaign imagery or down below. The store interior imagery will be available as of Friday 20.09.2024 — for other requests, please email to ikram@arte-antwerp.com
ARTE PARIS STORE
Rue du Temple N°55
75004 Paris
open everyday
11.00am — 7.30pm
